Instagram DM templates you can copy today

Lead magnets and resources

Hi! Thanks for commenting 🙌

Here's your [guide name]: [link]

Start with [section], it's the quickest win. Reply here if you get stuck!

You're in! 🎉

Watch lesson one here: [link]

Each lesson is short, so you can finish it today. Tell me how it goes!

Products and shopping

Here's the one you asked about 👇
[product link]

Need help with size or colour? Just reply and we'll help.

It's live! ✨

Shop the new collection: [link]

Thanks for being early, we hope you love it.

Bookings, calls and events

Great to hear from you! 😊

Pick a time that suits you: [booking link]

Any questions before you book? Reply here.

You're in! 📅

[Event name] is on [date] at [time].
Join here: [link]

We'll see you there.

Giveaways and engagement

Thanks for entering! 🍀

To complete your entry: [steps]
Winners are announced on [date] in our stories.

Good luck!

Thanks for following along! 💛

Here's what you asked for: [link]

We post [type of content] every week, so keep an eye out.

Follow-to-unlock is available on the Pro plan. People who already follow you get the content straight away.

Local businesses

Hi! Here's our [menu / service list]: [link]

We're open [days] from [time]. Reply to book or ask anything.

Here's how to find us 📍 [map link]

See you soon!

Writing for a Hindi or Gujarati audience? See our regional language templates.

Public comment replies

Short public replies show other viewers that commenting works. Rotate between a few so they feel natural.

• Sent! Check your DMs 📩
• Just sent it to you 🙌
• In your inbox now ✨
• Done! Let me know what you think.

How to adapt a template to your brand

Templates are a starting point. To make one yours:

• Swap in words you actually use in your reels and captions.
• Match your usual emoji style, whether that is none, one, or plenty.
• Mention the exact thing you promised in the reel, by name.
• Add one sentence that only you would write, such as a tip from your own experience.
• Read it out loud. If it sounds like a robot, simplify it.

Keep a small library of your best versions in a note on your phone. When you plan a new reel, you can set up its automation in minutes because the message is already written.

Before: Here is the link you requested.

After: Here's my 5-step morning routine, as promised ☀️ [link]
Step 3 is the one most people skip, so don't!

Templates for follow-up conversations

When someone replies to your automated DM, answer personally. These short replies help you keep the conversation going:

So glad it's useful! 😊 What are you hoping to get out of it? Happy to point you to the right part.

Great question! [Short answer]. If it helps, here's a bit more detail: [link]

Amazing! Here's the direct link: [link]
If anything is unclear, just message me here and I'll sort it out.

These are written by you, not sent automatically, but having them ready makes it easy to reply quickly and warmly.

Tips for writing your own

• Keep it under about 60 words. People read DMs on a phone.
• Put the link on its own line so it is easy to tap.
• Use the same keyword and promise as your reel, so the DM feels expected.
• Ask a small question at the end to start a conversation.
• Test it by commenting from a second account before your post goes live.

For the bigger picture, read the comment-to-DM guide and our keyword ideas. See templates in action for coaches and online stores, or visit pricing and about.

Frequently asked questions